Case Study: ITV Choice

The Client:

ITV Choice is a television channel owned and operated by ITV. Available for English speaking adults throughout Asia, the Middle East and Africa – the channel reaches over 100 countries and territories.

Target Market/Industry:

Viewers or attendees of their showcase events in South Africa.

The Brief:

ITV Choice contacted Senior Account Manager Jess Collings for help with a project they were working on. The channel asked Jess to source some bespoke cushions for one of their showcase events in South Africa.

The cushions were to be used as dressing on stage - to be placed amongst the furniture at the venue. The product designs and material had to fit within the showcase as part of the ITV Choice brand.

The Challenge:

Getting the exact look and feel that ITV Choice were after. These were to be highly visible branded items.

The Solution:

Jess worked closely with ITV Choice to create a completely bespoke cushion printed in a full colour design to adhere to their strict guidelines. The cushions were printed in faux suede to fit in with the look and feel of the showcase event. Several samples were produced before the full order was put into production, this ensured it was exactly the quality look and feel that the client was looking for.

The Results:

The cushions were very well received and looked fantastic on stage!

Jess's client Tayler commented: "Just to let you know that the cushions came today – they look great, just what we were after – thank you!"