Case Study: British Athletics

The Client:

Founded by British Athletics in 2013 as a legacy to the 2012 Olympic & Paralympic Games, the Sainsbury's Anniversary Games (now known as the Müller Anniversary Games) is a world-leading athletics meeting which continues to attract the biggest and best track and field athletes.

Target Market/Industry:

The event was to be shown on national TV, with thousands of tickets sold for the event. So a fair few people, we’d say.

The Brief:

British Athletics got in touch and said they needed a range of semi-permanent and portable advertising mediums for their high profile athletics event. As the event was to be televised and also draw large crowds, the products needed a large branding area so they'd stand out and be seen by as many people as possible.

The Solution:

We manufactured a range over 100 Feather Flags and over 4000m of Advertising Scrim to complement the venue. That’s a whole lotta branding area!

The Results:

With the event broadcast on national TV and over 65,000 in attendance, an awful lot of people got eyes on our product. The event was a resounding success, and still runs annually to this day.